By Dan Smale | Pay Per Click
Having set up and managed Google Adwords campaigns for a number of dentists, it is apparent that this is a sector for which Adwords can be a very effective way to generate new business. PPC for professional services often works well as there is usually an immediate need when the potential client searches for a […]
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By Dan Smale | Search Engine Optimisation
How Does SEO Work and Why Use It? The holy grail for most businesses in terms of online presence is the number one slot in the natural results on Google for the search terms that are most relevant to their business. Very few are able to achieve this at a national or international level, but […]
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By Dan Smale | Pay Per Click
Pay Per Click (PPC) derives from the method of charging for online advertising, where the advertiser pays not for the number of ads shown, but only pays when someone clicks on the ad and visits their website. The arrival of PPC shook up the advertising world as it fundamentally changed the emphasis from payment simply […]
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By Dan Smale | Digital Marketing
What is it? Broadly speaking, Digital Marketing is simply (as Wikipedia puts it): ‘the marketing of products or services over the Internet’. Another definition might be: ‘Any online activity designed to drive traffic to a website’. If only it were that simple. The world of Digital Marketing comprises different cultures using different languages and has […]
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By Dan Smale | Pay Per Click
Business Connections Live Interview with Dan Smale, MD of The Client Factory Digital Marketing Agency, Devon. Dan reveals what you should and should NOT being doing with your PPC campaigns.
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By Dan Smale | Digital Marketing
Welcome to The Client Factory a Digital Marketing Agency in Devon, Surrey & London. Our aim in this Blog is to explain in plain English how different aspects of Digital Marketing work, why they work and what types of business they work for. We’ll also try to cover some of the major changes that affect […]
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