Our aim in this Blog is to explain in plain English how different aspects of Digital Marketing work, why they work and what types of business they work for. We’ll also try to cover some of the major changes that affect online marketing and answer a few questions along the way. That’s a tall order and it will give us plenty to fill this blog for years to come.
Digital marketing like any other type of marketing will work for some businesses better than others, but as you’ll see, there are many different options within the world of digital marketing and somewhere within the mix there will be an effective way to generate new visitors, enquiries or sales for most businesses. It most definitely is not a ‘One size fits all’ proposition and sometimes two seemingly identical businesses can have very different results online.
Think of Internet Marketing as a cocktail. If it is put together by someone who knows what they are doing and has bothered to find out which ingredients work for you and which don’t, you’ll find the result acceptable. If the ingredients and their quantities are wrong it is likely to leave a bitter taste.