Internet marketing guide

A step by step guide to internet marketing and how we can help.

1. The internet as a sales medium.
2. How much business is out there.
3. How can you get your slice of the action.
4. What does The Client Factory do for YOU!
5. A typical marketing strategy.
6. Further information.

The Internet as a Sales Medium.

Since it's conception in the early 1990's use of the internet has been growing at an ever increasing rate. Where as once it was solely used by researchers and computer nerds, the internet is now used by millions of people on a daily basis for reasons as far apart as booking a holiday, finding a plumber, or choosing a house.

Over 70% of the European population use the internet each day. Kids, students, housewives and professionals are all switching to the web to do their weekly shopping, buy clothes, electronics and other goods, find a restaurant, plan a day out or simply compare prices of products and services without spending hours on the telephone or having to go to the high street.

The internet is increasingly one of the most important sales mediums in the world; whether your market is the UK, Europe or global if your company is not represented on the world wide web, you are missing out.

How much business is out there.

Research has shown that almost 80% if online leads and business come from search engines such as Yahoo!, Google, Ask Jeeves e.t.c. These search engine constantly scour the web recording information on, and categorising, all the websites that they find. Acting as vast global directories.

When someone types in a search and presses enter, the search engine provides a list of all the sites that may be applicable to the enquiry. A company called Overture captures the information from all these search queries allowing us to find out approximately how many searches are run each month for various search terms, and therefore an indication of the potential business looking for YOU!

CLICK HERE and enter a term that describes one of your products or services to find out how many times in the last 30 days a search has been run for that or similar terms. (Courtesy of Overture.com)

How can you get a slice of the action.

With millions and millions of websites out there, how on earth can someone find yours?

Quite simply as it turns out.

We know that the majority of people using the internet find what they are after using the search engines. Therefore for these people to find YOUR website, all you need to do is appear in the first two or three pages of the search results when someone is searching for your products and services.

Not only does this mean your website is easy to find, but those people who visit it are actually looking for your services, making them highly qualified leads!

The Client Factory can make this possible.

What can The Client Factory do for you?

The Client Factory places your website details infront of those people searching the internet for your products and services. We can GREATLY increase the amount of business you receive from the internet.

There are two principal methods we use to place your website details infront of those people searching the internet for your business.

• Online advertising/sponsored links
• Search engine optimisation/website optimisation

Both these methods will place your website details infornt of potential clients, and there are pros and cons to each. Click on the term if you would like more information.

A combination of the two provides the best results, although either one on its own will also increase your internet business.

Typical marketing strategy.

A typical marketing strategy would run as follows.

Produce a current internet marketing report - we examine the number of potential customers using the net to find your services, check out how pro-active your competition are, examine the traffic conversion ability (TCA) of your website, and look at your current internet presence and numbers of visitors to your site.

Set up a test keyword advertising campaign - we put together a test campaign for a hand selected number of keywords that people might use to search the internet for your products or services and let it run for a month at a budget to suit you. This will demonstrate the potential business available to you from the internet.

Analyse the results - we discuss the results with you, examining the increase in business leads to your website as well as the increase in conversions/sales. From this you can make an informed decision as to your next step.

Next step - Depending on the results of our test campaign you could decide on a number of different courses to follow.

1. Stick with current level of advertising - You may find you only just manage to handle the new business we created, if that is the case you can keep your campaign at the initial level.
   
   
2. Increase your campaign intensity - After you see the results of the trial campaign, you will probably wish to increase the intensity of your advertising campaign, we can easily do this for you.
   
   
3. Improve your Website TCA (traffic conversion ability) - should we find that the number of people visiting your website has increased, but the number of sales has remained unchanged, it is most likely due to the fact that your website is not written to encourage people to buy. We can discuss options for rewritting the copy of some of your web pages, greatly increasing your site's TCA.
   
   
4. Search engine optimisation - After your month test campaign, we will have excellent information for the best keywords to optimise your website for, should you wish to do so.
   
   
5. Regular reports and appraisals - All our clients are kept up to speed with regular, easy to read reports. Help for any questions or queries is only a phonecall away.

If you are not delighted by the results of the one month test campaign, you do not need to go any further.

Contact us for more information at info@TheClientFactory.co.uk and one of our consultants will be delighted to call you back to discuss your needs.

Further information

Click Here for more detailed information on our services

For further information on anything you are unsure of please contact us for more information at info@TheClientFactory.co.uk and one of our consultants will be delighted to call you back to discuss your needs.