How much should you spend on Social Media?

Budgets for this can vary dramatically, so the following is an idea of the cost elements rather than actual costs.

If you have the internal resources to carry out an engagement campaign, the cost can be negligible other than man hours to create and continue the campaign. If not, or if you don’t know where to start, you’ll need to engage expert help to create your ‘voice’ and determine where it will be most effective. Depending on the scale of your campaign, you might also want to track the reach using a specialist service or software to monitor your social media presence. You’ll also want to be sure you have analytics in place to track visitors from your social media activity who visit your website and determine the quality and value of visitors generated. This could be Google Analytics or something more sophisticated.

If engagement alone is not going to generate a high volume of new potential business, you should set aside some budget for a trial on one of the advertising platforms, such as Direct Ads on Linkedin.

Whatever route you choose, you’ll need to do more than simply putting your profile on Linkedin or Ecademy, to generate any significant results.

Sitemap Links Terms and Conditions