The next step, having determined the online potential for your new business is to budget for reaching that audience. Especially for those businesses raising finance, this is a vital part of your business plan that needs careful consideration.

We are delighted to work with start-ups and can help create this section of your business plan. Many new businesses make the huge mistake of budgeting for a website but not for the marketing necessary to drive potential clients to their new site. Often the site build will include an element of SEO and people assume that will be sufficient. It rarely is. SEO is a medium to long term strategy and will rarely produce effective short term results. Most start-ups, if depending on their websites for revenue generation, will not have the luxury of being able to wait months for SEO to deliver results. They will need traffic to the site and a return on their investment as quickly as possible.

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