Website Specification

We’re not web designers, nor are we graphic designers, but we do understand online marketing and the process of both getting visitors to a website, where best to deliver them and how vital it is to enable a smooth and natural (and ideally short) journey from their to whatever your goal for the visitor is.

Time after time, we find that a knowledge of online marketing is the missing link in many otherwise excellent websites. The client often assumes that this is something the web designer will address. In some larger agencies, this will certainly be the case, where they have an in house marketing department, in most it will not. We work with a number of web designers to ensure this vital part of the equation is addressed at the outset, not as an afterthought or additional cost later and we’d be delighted to work with your web designers if appropriate.

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