Who does what?

Your web desiger will usually be responsible for much of the 'on site' elements of SEO, such as creating the site in a search engine friendly format, adding meta titles and meta descriptions to each page, etc. In some cases, they may employ someone with a marketing background to work on the non technical side of Internet Marketing. We work with a number of web designers to fill this gap. In addition to work carried out on the website, there is other work to be done externally, such as link building and directory subnission, without which the on site work will achieve little. An assumption that everything is being done that needs to be done is often dangerous and any business owner needs to be very clear about who is doing what during the SEO process.

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