Website promotion &
online advertising specialists UK

Website promotion, online or internet marketing, pay per click campaigns, search engine optimisation services, sponsored links and keyword relevancy, what are they and why do I need them?

Internet marketing and website promotion are fairly self explanatory cover-all terms for any online marketing or promotion of your website. Why do you need them? Without any form of internet marketing or website promotion, your website is invisible. Websites don't accidentally get onto the first few pages of search engines and if they don't get there, the website you have spent good money on building, is nothing more than a virtual brochure. To generate new business for you, people who know nothing about your business must be able to find your website in the first few pages of major search engines.

The jargon starts when you get into the techinques used in internet marketing, such as pay per click (ppc) campaigns or sponsored links (the same thing) and search engine optimisation (seo). For a detailed explanation of each see the appropriate page, in a nutshell, these are the two main techniques used to make your website visible.

Search Engine Optimisation is what we do to the structure of your website to make it easier for the search engines such as Google and Yahoo to match appropriate searches with what's on your website. The results of SEO affect your websites position in the 'natural' listings of the search engines.

Pay per click and sponsored links, are online advertising campaigns, set up on Google Adwords or Yahoo (the main two). Unlike SEO, what you decide to spend is what determines your position on the page. You pay each time someone sees your advert, clicks on it and visits your website. The most importnat thing to understand is that it costs NOTHING to show your advert to thousands of people each day. You only pay when someone thinks your advert is what they are lokking for and clicks through to visit your website.

Keyword relevancy is vital aspect of any online marketing campaign, which is overlooked by too many companies who offer SEO sevices. Virtually any web designer will offer SEO, either as part of the package when designing your website, or at additional cost. Often, these companies understand the technical aspects of SEO, but not the sales and marketing strategy that determines which keywords will produce business for you and which will not. An in depth understanding of keyword relevancy is equally important in ppc management, to avoid wasting budget on getting the wrong people to your web site.

Some web site promotion companies only offer SEO services, others may specialise in pay per click and sponsored links, The Client Factory, we understand that an effective internet marketing solution will need to use both. SEO is best able to produce long term results which can reduce the reliance and cost of your pay per click and sponsored links, but in most cases it will never be sufficient on it's own.

Once you have your internet marketing solution in place, we can then manage it for you to ensure we get the most out of your pay per click advertising and maintain the level of visibility needed to produce new business for you.

Contact us for more information at info@TheClientFactory.co.uk and one of our consultants will be delighted to call you back to discuss your needs.