Google Grants for Charities

Google have a scheme called Google Grants. We can help your charity to apply for this, set up the Google Adwords campaign that the grant would fund if the application is successful and manage the campaign at a nominal cost that is far outweighed by the value of the grant.

As an example of what is possible, we created Google Grant funded campaign for SPARKS, a national charity that funds research into medical conditions affecting babies and children. Since setting this up the for them in 2009, the campaign has shown around 11,000,000 ads for SPARKS on Google, resulting in around 110,000 visitors to their website. To generate this level of traffic/interest in their charity would have cost them over $140,000 (Google grants report in dollars) if they had been paying for this exposure themselves rather than through their Google Grant.

We can create and manage your campaign for a fraction of this. Of course your charity may not generate the same level of interest as SPARKS, but just one new supporter could be worth far more than the cost to your charity.

We charge a nominal one-off fee of £150 + VAT to help you submit the application and create the necessary Google Adwords campaign, which would only be payable if you are accepted for the Grant. Ongoing Management and reporting is from as little as £50 per month (depending on the size and scope of the campaign). Again you would only continue to pay this if you are receiving enough visitors/benefit to justify it.

We are also happy to take on management of existing Google Grant campaigns, or discuss new non-grant funded campaigns on Google and other platforms, which can still be a cost effective way of generating new supporters and raising funds for your charity. Please email dan.smale@theclientfactory.co.uk or call 0845 431 0367 to discuss.

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